CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:

Pivotal moments that shaped Seth’s career, starting from his transformative first job at Evian to his entrepreneurial endeavours.

Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters.

The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams.

Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World’s Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio.

We hope you enjoy listening!

References

Check out Part 1 of our conversation with Seth about Embracing an Entrepreneurial CMO Mindset
The Psychology of Money by Morgan Housel
Same as Ever by Morgan Housel
The Choice Factory by Richard Shotton
Forbes Entrepreneurial CMO50 list

Contact Growth Generators

Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.
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This podcast was produced by Ty Hayes and edited by Clare Ryan.

About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
Discover agile marketing practices that can triple team productivity and slash time to market
Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.

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