Processes. Done wrong, they create a pinball experience that yields disbelief, frustration and anger. Yes, I’ll hold… Sure, I’ll give you my name and DOB, again. Done well, they’re the red carpet that gets customers exactly where they need to go, the first time. Ahhhh. Internally, processes can create the same friction or magic for […]
Confidence doesn’t come from knowing it all, it comes from knowing you have the agency to learn what you need to know, when you need to know it. In marketing the world advances so fast it’s neck-snapping. From NFTs, to the metaverse, to the impact of the next iOS change. There’s always something new to […]
Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction. A north star. An intention. Make bets. Capture assumptions. Outline objectives. Key results. And initiatives. Be proactive first. Reactive second. If you don’t. You suffer. The team suffers. You end […]
It’s time we addressed the monster in the room. There’s something we need to talk about. It affects many marketing teams out there. Do you no longer recognise how your team structure fits together? Have you accidentally ‘created a Frankenstructure’?