Use the Impact-Effort Matrix to help your marketing team prioritise

Help your team prioritise with the Impact-Effort Matrix.

If you’re like 99.9% of marketing teams, you’ll have more work than you can handle. But not all work is equal, so prioritisation is key. But how exactly can marketing teams identify the most important work to do? One helpful method is the Impact-Effort Matrix. A simple, yet powerful prioritisation framework. Here’s how it works. […]

Growth Generators and Agile Marketing Alliance Join Forces to Propel Marketing Agility Worldwide

Growth Generators and Agile Marketing Alliance Partnership

Australia-based Growth Generators is excited to announce a strategic partnership with the Agile Marketing Alliance, marking a significant step towards advancing marketing agility on a global scale. This collaboration reflects Growth Generators’ unwavering commitment to revolutionising the way marketing teams operate, emphasizing the importance of cross-functional teams, alignment, innovation, and flow. Ty Hayes, Founder and […]

Why you must eliminate BAU to make shifts towards Agile Marketing

Is BAU the hand brake on your team’s performance and objective to shift to more Agile Marketing practices? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is working or continuing to work in the normal or usual way”. It’s also known “as maintaining the status quo, or maintaining […]

Broken marketing processes equals broken promises

Broken processes = broken promises graphic

Processes. Done wrong, they create a pinball experience that yields disbelief, frustration and anger.  Yes, I’ll hold… Sure, I’ll give you my name and DOB, again. Done well, they’re the red carpet that gets customers exactly where they need to go, the first time. Ahhhh. Internally, processes can create the same friction or magic for […]

Re-thinking the marketing team structure for universities.

Background Murdoch University is a global university with its largest campus in Perth, Western Australia and a global footprint in Singapore, Myanmar and Dubai. The university was facing increasing domestic competition from the four local universities in Perth, and a drastic reduction in international student enrolments due to COVID-19.   Snapshot of the issues: Murdoch […]

Marketing teams with a boss who has all the answers, hasn’t hired well enough

Confidence doesn’t come from knowing it all within a marketing teams, it comes from knowing you have the agency to learn what you need to know, when you need to know it. In marketing the world advances so fast it’s neck-snapping. From NFTs, to the metaverse, to the impact of the next iOS change. There’s […]

Failing to plan means saying ‘yes’ far more often than you should

Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction. A north star. An intention.  Make bets. Capture assumptions.  Outline objectives. Key results. And initiatives. Be proactive first. Reactive second. If you don’t. You suffer. The team suffers. You end […]

Nine signs of a misaligned marketing team structure

Misaligned marketing graphic

It’s time we addressed the monster in the room. There’s something we need to talk about. It affects many marketing teams out there. Do you no longer recognise how your team structure fits together? Have you accidentally ‘created a Frankenstructure’?