Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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27. How to speak the language of your devs to build trust and achieve more

We demystify front-end from full-stack, DevOps to Agile.

The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including:

  • The changing role of developers:
    • Web vs software developers;
    • Front-end vs back-end vs full-stack developers;
    • Critical roles of a development team; and
    • An overview of languages used by different developers.
  • How CMOs can get the best from their development teams:
    • Cross-functional team design;
    • DevOps vs Agile;
    • Various concepts such as cloud computing, Serverless and infrastructure by code; and
    • Other tips to get the best from your development teams.
  • Leveraging technology better:
    • How CMOs should be thinking about technology and where to start;
    • How to build stronger relationships with IT, vendors and consulting companies; and
    • How companies and developers with outdated languages can manage a two tier economy.

This one does get a little technical, but we have notes available via our website. Look out for this episode and download the notes. Enjoy the episode.

References

Contact Hamish Tedeschi

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.