Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

In this week’s episode, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. 

Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world’s most influential Scientists by the Web of Science Group.

In this episode, we discuss:

  • The ‘future of work’ – how digitisation and automation are impacting on jobs and skills of the future;
  • The responsibility managers have to use technology as a force for good and not evil;
  • The concept of ‘work design’ and the ‘SMART’ work design framework that Sharon has developed; and
  • What managers can do to become better remote managers.

To find out why Sharon is so well regarded and to get the practical tips you can use to better design work for your team, make sure to listen to this episode.


Contact Sharon Parker

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.