Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


09. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 2)

This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here.

Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify.

On today’s episode, we will discuss:

  • How to manage a globally dispersed team;
  • Establishing and positioning your unit to become an instrumental part of an organisation;
  • Spotify’s method for scaling Agile, including Tribes, Guilds and Chapters; and
  • How Spotify has created a sustainable culture of innovation using hack weeks, design sprints and by embracing the Swedish Lagom philosophy.

If you have any interest in learning more about what it’s like to build a product marketing team, or to work for a Tech giant like Spotify – then make sure you check out this episode.


Contact Lotte Spencer

  • Find Lotte on LinkedIn and mention you heard her on the podcast. Find out more about Spotify

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.