Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


07. Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University

As Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia.

In today’s episode you’ll discover:

  • How Fabian has successfully led this marketing transformation journey underpinned by a three ‘D’ strategy of data, digital and differentiation;
  • How he went about building the capability of his team in these three critical domains;
  • How he’s designed a team that is built around a process, rather than a formal team structure;
  • How he’s developed a “test and learn” team culture and agile mindset;
  • The importance of strong partnerships internally and with global teams and agencies to maintain brand consistency and contextually relevant communications; and
  • Why vulnerability is now more important than ever for marketing leaders.

Monash University is Australia’s largest university with four campuses in Australia and additional international campuses. They have large education offerings, from undergraduate, postgraduate and PhD, as well as being a top-100 research institution. 


Contact Fabian Marrone

  • Find Fabian on LinkedIn and mention you heard him on the podcast. Find out more about Monash.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.