Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


26. How to overcome resource constraints and get to market faster

Increase team efficiency and productivity using Lean Process Redesign

Host Ty Hayes focuses this solo episode on how you can break down silos within your marketing team and with other departments, and how you can get everyone working together more efficiently with less waste. This can be useful for you and your team to feel a little less overwhelmed so you can better handle that hefty workload and respond faster to changing priorities.

In order to do this, Ty introduces something new to the conversation that hasn’t been covered in detail yet – Lean Process Redesign.

In this episode, Ty discusses:

  • Why you need to start thinking about HOW your team works just as much as WHAT they work on, and WHY they do the work they do;
  • What Lean Process Redesign is, including some core principles of lean;
  • What process mapping is; and 
  • What’s involved to re-work some of the processes with your team. 

If this process sounds beneficial to you, then listen to this episode to find out more.


Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on Linkedin.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.