Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


69. The first 12 months in a CMO role, with Bev Bury CMO at Flinders University

In this episode, you will discover:

  • A game plan to approach your first 12 months in a CMO role.
  • How CMO Bev Bury realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she’s added to the team from CX to marketing automation.
  • The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.


Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
  • Connect or Follow Ty on LinkedIn – and mention that your’e a listener of the CMO Leadership Podcast.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.