Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


CMO leadership

68.The surprising key component of high-performance marketing teams | Discover the must-have ingredient for an innovative, collaborative, effective team

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams.

This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a marketing team culture that enables you to attract, engage and retain top talent.

From battling hierarchical structures to overcoming the fear of failure, you’ll also discover the threats that prevent this component from thriving in your marketing team.

Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns.

Tune in to find out exactly what it is…

High-Performance Marketing Team Scorecard 

Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard:




Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.
  • Connect or Follow Ty on LinkedIn – and mention that your’e a listener of the CMO Leadership Pod.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.