Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


agile marketing Uni SA

66. Agile Marketing in action: UniSA’s marketing transformation

This episode dives into the University of South Australia’s (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:

  • How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment
  • The strategies that ensured Agile methods became ingrained and the valuable lessons learned.
  • The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.

You will get a CMO perspective from Sarah on Agile Marketing and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout.  These two valuable perspectives are relevant whether you’re just considering implementing agile marketing or you’re some way down the track.

We hope you enjoy the show.

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  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.