Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


agile marketing lean marketing

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches


In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing.

The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education.

Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law’s impact on team complexity.

The episode distinguishes between Lean Process Redesign’s emphasis on streamlining current processes to remove waste and Agile Marketing’s focus on small, cross-functional teams delivering incremental customer value through feedback.

It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks.

If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity – then be sure to tune in.


Additional Resources

See Episode 26. How to overcome resource constraints and get to market faster – for more on what Lean Process Is and how to implement it in your team.

See Episode 54. How Agile Marketing Drives Customer Centricity – for more on the benefits of Agile Marketing with real-world results.


Need help optimising your marketing team?
Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode.


This podcast was edited by Clare Ryan.


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.