Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team, and how to accelerate sustainable growth for your organisation

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. 

In this episode, we discuss: 

  • What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation 
  • How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth 
  • What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services
  • The importance of North Star Metrics to focus a team on delivering the ultimate customer value
  • What roles you need on a growth team and why it’s important to start small and then scale 
  • Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead
  • Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture.


Discount code to see Sean live in Sydney/Melbourne in March-April 2024

Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024.

Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis

Enter the discount code: Ty-GROW-34


Grab the Companion PDF Guide

As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access the companion to this show, head to our website, look out for this episode and download the 3-4 page PDF summary of our conversation with all the tips and strategies laid out in an easy-to-read format. 

References


Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
  • Connect or Follow Ty on LinkedIn – and mention that your’e a listener of the Pod.

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We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

Thank you and enjoy the show!

 

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.