Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


59. Why you need a Marketing Operations team and how to build one

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode today.

In this episode, we discuss: 

  • What Marketing Operations is and how it can turbocharge a marketing team’s go-to marketing strategy and help drive revenue
  • Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential
  • How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people
  • What CMO’s should look for when looking to hire a full package marketing ops lead. 
  • Mike’s thoughts on the future of AI and how Marketing Ops are well-positioned to harness this.


If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data – a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this.


Enjoy the show!


P.S. – As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 



Contact Mike


Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn


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This podcast was produced by Ty Hayes and edited by Clare Ryan.




About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.