Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


58. Marketing Team Re-design and Agile Marketing Implementation


Sheena Sudra and Gemma Gray from Keypath Education join us on this episode. 

In this episode, we discuss: 

  • The extensive process that Sheena undertook to reimagine and re-design her marketing team including current state analysis, problem/opportunity identification and crafting future state  design principles.
  • How Sheena engaged the team and executive along the re-design process to get their buy-in and insights.
  • How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this.
  • The incredible results Keypath has achieved (and challenges they have had to overcome!) with the new team structure complemented by an agile implementation.


Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share!

According to a recent Gartner study, Seventy-five percent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result.  (Gartner 2023 CMO Spend and Strategy Survey)

 So, this episode may provide some useful strategies and thought-starters on how you can do this.

Enjoy the show!




Find out more about Keypath Education

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This podcast was produced by Ty Hayes and edited by Clare Ryan.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.