Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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56. Agile Marketing Success Factors

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast 

In this episode, we discuss the following: 

  • Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years
  • The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing
  • The importance of self-empowerment in the team
  • The role of agile software and what to consider when choosing a tool
  • The watch-outs and mistakes that most teams make when getting started with agile marketing
  • The keys to a successful Agile Marketing rollout
  • The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation.

Frank is a pioneer in Agile Marketing, having hosted his podcast since 2010. He has rolled out Agile Marketing in many different incarnations for team sizes in multiple technology companies.

Enjoy the show!

References

Contact Frank Days

 

Contact Growth Generators


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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you, and enjoy the show!

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.