With Melissa Reeve, Co-Founder of the Agile Marketing Alliance
In this episode, we discuss:
An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation
Some key principles of SAFe including the principle of organising agile teams around delivered value
How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.
The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not)
Investments that marketing teams/organisations must make to scale agile marketing successfully.
Enjoy the show!
References
Contact Melissa Reeve
Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance
Contact Growth Generators
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This podcast was produced by Ty Hayes and edited by Lewis Hallam.
