Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


55. Scaling Agile Marketing using SAFe

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance

In this episode, we discuss:

  • An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation

  • Some key principles of SAFe including the principle of organising agile teams around delivered value

  • How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.

  • The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not)

  • Investments that marketing teams/organisations must make to scale agile marketing successfully.

Enjoy the show!


Contact Melissa Reeve


Contact Growth Generators

Help us continue to help you

  • Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

  • Please take a moment to rate and review us on your favourite platform.


We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Lewis Hallam.


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.