Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


54. How Agile Marketing Drives Customer Centricity


Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners.

In this short 22 minute episode we discuss all things Agile Marketing including: 

  • How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia. 
  • Ty summarises the key outcomes of implementing Agile Marketing at Curtin University – including how it was used for large-scale event planning and implementation.
  • How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators. 
  • The 3 most common pitfalls marketing team face when implementing Agile Marketing


P.S. – As always, we have detailed notes available for this episode. To access these, download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format. 


Contact Ty and Growth Generators

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.


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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.