Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode.

this episode, we discuss:

• Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC
• The metrics that SATC uses to measure its success – especially in relation to team culture and development
• Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators
• Tips to help your team find meaning in what they do and drive alignment throughout your marketing team
• The importance of building a strong first team
• The value of authentic leadership
• The unique challenges of delivering marketing services within a state tourism body
• Erik’s genuine love for South Australia and how he has fulfilled his 20-year-long goal to have a role that allows him to showcase and promote its beauty to the nation and the world

References

• Patrick Lencione – Team #1
• Weimer Snijders – Eat Your Greens

Contact Erik de Roos

• Find Erik on LinkedIn and mention you heard him on the podcast. Find out more about

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

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