Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


50. Transform your marketing team with the HiFli framework

The world is forever changing.

Therefore, as marketing leaders we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. 

What got us here, may not get us there.

Yet, after years of constant change, it can be hard to think strategically whilst acting reactively. 

To help you with this, we’ve devised a framework for marketing team transformation, called HiFli.

Whether you’re in a new leadership role, or you’re just about to hit the reset button with your team, this will give you a roadmap to follow.

In this episode, we discuss:

  • The HiFli framework and how it can be used to create a high-flying marketing team.
  • The details on what we mean by HiFli:
    • Harmonise
    • Infrastructure
    • Flow
    • Lead
    • Innovate
  • How some of the most important work you can do is align your marketing strategy with your organisational strategy
  • How to make your metrics do the work for you when they’re properly chosen and analyzed
  • How leadership and innovation are required to cultivate high performance
  • How CMOs can build trust with their CEOs to stay in the seat long enough to make an impact 
  • What high performance actually means and how to develop it in your teams
  • Why making your processes leaner and more agile can help contribute to better results
  • How to analyze and rebuild the infrastructure your team needs to be the best
  • And more!

You’re joined by host Ty Hayes on this episode. Ty is a former #10 ranked Chief Marketing Officer in Australia and led the Australian Marketing Team of the Year in his previous role as CMO at a global university. Ty now works with CEOs and CMOs to help them create modern marketing teams that drive growth.

P.S. We take detailed notes for each episode with all the tips, strategies and resource links laid out in an easy-to-read pdf. So you can spend less time taking notes and more time taking action. 

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you and enjoy the show!


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.