Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


Image of Abigail Dixon and episode title 49. Becoming a whole marketer

49. Becoming a whole marketer with Abigail Dixon

Discover the skills to become a fulfilled marketer.

In the age of the ‘great resignation’ and the ‘great migration’, there’s never been a better time to become a whole marketer and take complete ownership of your career.

In this episode, we discuss:

  • What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values.
  • The required soft, leadership and technical skills to be an effective marketing leader.
  • The importance of engaging and involving a wide range of stakeholders when developing your marketing strategy
  • How to socialise your strategy to get stakeholders on board. 
  • Abby shares some great tips for those of you who are uncomfortable with the politician parts of your role. 
  • Why and how marketers should be taking ownership of the commercial agenda for your organisation.
  • Why a long-term marketing strategy is still required in today’s rapidly changing world.
  • The difference in company orientation from being product-oriented, to sales-oriented to production-focused – to the holy grail of being marketing-oriented.
  • What this means in terms of the remit of marketing, and the size and composition of the marketing team.

About our guest

Abigail Dixon is Author and Podcast Host, The Whole Marketer, and Director and Founder of Labyrinth Marketing 

Abigail is an award-winning chartered marketer and consultant, a Fellow of the Chartered Institute of Marketing (CIM), an accredited course director and trainer, and an accredited International Coaching Federation coach.

Contact Abigail Dixon

Contact Growth Generators

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you and enjoy the show!


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.