Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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40. Inside the mind of a CX & UX Analyst

How to hire the best and set them up for success with Alexandra Mitchell, CX and UX Lead at Privitar.

In this episode, we discuss:

  • What a CX and UX Analyst does in a typical week and why;
  • How Alexandra stays connected to customers by engaging them in each stage of the product development process; 
  • How to set up and make the most of a customer advisory board;
  • What to look for when hiring a CX Analyst; 
  • Where the CX function is located in Privitar, and how the insights are used by both marketing and product; and
  • What you as a marketing leader can do to empower your CX Analyst to get the best from them and support them in their role. 

Alexandra has had a variety of analytic roles across marketing and product, always with a focus on the customer, including Director of Customer Insights and Director of Lead Generation at Getty Images.

Privitar is a data provisioning and privacy engineering company, making data available safely, at speed and accessible to the people in organisations who can drive innovation with it.

If you want to have a more in-depth understanding of CX, this is an episode for you! Enjoy the show.

References

Contact Alexandra Mitchell

  • Find Alexandra on LinkedIn or via email and mention you heard her on the podcast. Find out more about Privitar

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.   

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.