How to hire the best and set them up for success with Alexandra Mitchell, CX and UX Lead at Privitar.

In this episode, we discuss:

• What a CX and UX Analyst does in a typical week and why;
• How Alexandra stays connected to customers by engaging them in each stage of the product development process; 
• How to set up and make the most of a customer advisory board;
• What to look for when hiring a CX Analyst; 
• Where the CX function is located in Privitar, and how the insights are used by both marketing and product; and
• What you as a marketing leader can do to empower your CX Analyst to get the best from them and support them in their role. 

Alexandra has had a variety of analytic roles across marketing and product, always with a focus on the customer, including Director of Customer Insights and Director of Lead Generation at Getty Images.

Privitar is a data provisioning and privacy engineering company, making data available safely, at speed and accessible to the people in organisations who can drive innovation with it.

If you want to have a more in-depth understanding of CX, this is an episode for you! Enjoy the show.

References

• Daniel Miller – The Comfort of Things.
• Erika Hall – Just Enough Research.
• Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser – Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness.
• Simon Kelly, Paul Johnston, Stacey Danheiser – Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.

Contact Alexandra Mitchell

• Find Alexandra on LinkedIn or via email and mention you heard her on the podcast. Find out more about Privitar. 

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.   

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