Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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39. Holly Ransom discusses her new book The Leading Edge

How to develop a creative, agile, inclusive, risk-taking team culture.

Holly Ransom, CEO and Founder at EMERGENT, joins us on this episode. Holly is author of the book, The Leading Edge: Dream big, spark change and become the leader the world needs you to be, which is discussed throughout the interview today.

In this episode, we discuss:

  • What you can do to reinvigorate the curiosity and creativity within your team;
  • How to embrace diversity from all angles in your life, your work and in your team;
  • The importance of asking the question “whose view haven’t I got?” – why diversity is powerless without inclusion, and how to create psychological safety for your team;
  • The need to unlearn for us to make space to learn what we need to thrive into the future; and
  • A reminder to explore our own purpose and our own inner why in order to use our position as marketing leaders to make lasting change. 

Holly is a globally renowned content curator, powerful speaker and master interviewer, who has interviewed the likes of Barack Obama, Michelle Obama, Richard Branson, Billie Jean King, Condoleezza Rice, and the world’s first humanoid robot, Sophia. 

Holly was named one of Australia’s most influential women by the Australian Finance Review, was Richard Branson’s nominee for Wired Magazine’s Smart List future game-changers to watch, and was also awarded the US embassy’s Eleanor Roosevelt Award for leadership excellence in 2019. 

The interview only touches on the many lessons, theories, frameworks and stories in Holly’s book, so I do encourage you to buy a copy of Holly’s book, you will not regret it. Alternatively, you can listen to the audio book, narrated by Holly.

Enjoy the show!

References

Contact Holly Ransom

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review. 

This episode was produced by Dylan Todd and edited by Lewis Hallam.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.