Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


32. What is “Design” and how to build an in-house CX function

Nick Leigh, Principal Designer at Meld Studios reveals his insights.

Nick is a strategic, product and service design leader, thinker, trainer and practitioner. From backyard startups through agencies, education and the corporate sector, he’s spent over 25 years designing and leading teams to create digital and customer experiences and artefacts across a broad spectrum of industries, platforms and brands.

In this episode, we discuss:

  • The meaning of design in 2021 and how it intersects with CX;
  • The many disciplines of Design from experience design to service design, through to UX and UI; and
  • Where to start when establishing a CX and Experience design function within your organisation – what roles to hire for, what capabilities to look for and how to get your executive on side. 

Other Lean Mean Marketing Teams episodes that discuss CX and the importance of customer-centricity you may want to also listen to are:

Thank you and I hope you enjoy the show.


Contact Nick Leigh

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.