CMO at Zenefits and co-author of People Operations reveals how to help companies scale.

Kevin is an all-star CMO, having helped multiple SaaS companies grow fast, raise capital and get acquired. Kevin has three-time 1,000% + growth experience at startup, private and public SaaS companies and is also a board advisor, LP, startup investor and venture advisor.

Before Zenefits, Kevin was the marketing leader at HireVue acquired by Carlyle Group, Taleo  – acquired by Oracle, and Vurve acquired by Taleo.

In this episode, we discuss:

• How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, how he works out what capabilities are needed, and the skills Kevin looks for;
• How marketing, product and sales can work effectively together, how the modern CMO needs to work with all exec counterparts, and how to go about it;
• Kevin’s new book ‘People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce’, co-authored with Jay Fulcher and Tracy Cote;
• What People Ops is, why it matters, and what it means for CMOs and CCOs; and 
• What you can do right now to increase motivation and productivity of your team by applying some strategies from the book.

Enjoy the show.

References

• Daniel H. Pink – Drive: The Surprising Truth About What Motivates Us.
• Jay Fulcher, Kevin Marasco & Tracy Cote – People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce.
• Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph.

Contact Kevin Marasco

• Find Kevin on LinkedIn and mention you heard him on the podcast. Find out more about Zenefits.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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