Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


31. Kevin Marasco on building high-growth SaaS marketing teams

CMO at Zenefits and co-author of People Operations reveals how to help companies scale.

Kevin is an all-star CMO, having helped multiple SaaS companies grow fast, raise capital and get acquired. Kevin has three-time 1,000% + growth experience at startup, private and public SaaS companies and is also a board advisor, LP, startup investor and venture advisor.

Before Zenefits, Kevin was the marketing leader at HireVue acquired by Carlyle Group, Taleo  – acquired by Oracle, and Vurve acquired by Taleo.

In this episode, we discuss:

  • How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, how he works out what capabilities are needed, and the skills Kevin looks for;
  • How marketing, product and sales can work effectively together, how the modern CMO needs to work with all exec counterparts, and how to go about it;
  • Kevin’s new book ‘People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce’, co-authored with Jay Fulcher and Tracy Cote;
  • What People Ops is, why it matters, and what it means for CMOs and CCOs; and 
  • What you can do right now to increase motivation and productivity of your team by applying some strategies from the book.

Enjoy the show.


Contact Kevin Marasco

  • Find Kevin on LinkedIn and mention you heard him on the podcast. Find out more about Zenefits.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.