Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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28. How being customer-led can help your team transition from B2B to B2C marketing

Building a collaborative, connected and curious marketing team with Louise Eyres, Head of Marketing and executive team member of Vanguard Australia.

Prior to Vanguard, Louise was Chief Marketing Officer at Sport Australia. Louise has also held a series of leadership roles at ANZ bank, including leading the global marketing team as a group at GM of marketing and Louise commenced her marketing career at BHP. 

In this episode, we discuss:

  • How Louise went about designing the structure, how she ensured that the team was aligned to the org strategy;
  • How Louise built on the knowledge from her counterparts in the rest of the world;
  • The journey Louise has been on with the team to become truly customer-focused and insight-led;
  • How they’re piloting agile marketing and the continue evolution of the team;
  • How the new structure has enabled this transition; 
  • The leadership insights and lessons that Louise has gained throughout a career with some great metaphors of mindsets for CMOs to consider; and
  • Louise unpacks the pros, cons, and considerations, including what you can gain from being on a board, what you can bring to the board as a CMO and what you really need to think hard about before making the leap. 

As always it’s another jam packed episode. If something jumps out at you, make sure you download the notes for the show by going to growthgenerators.io, head to the ‘Podcast’ section and look out for this episode. Enjoy!

References

Contact Louise Eyres

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.