Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


25. Jac Phillips on doing more with less and the importance of leadership

High performance and creativity without big budgets or big teams.

Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top 50 Women Leaders by World Federation of Marketing Professionals.

This episode explores two critical topics:

  • How to do more with less including the importance of prioritisation; and
  • Jac’s leadership lessons and the value of coaches and mentors for marketing leaders.

There are also fantastic examples and tips in this show about:

  • Creating platforms vs. campaigns and purpose led business strategies that other parts of the organisation can rally around;
  • Leveraging an entire organisation to advocate and amplify your brand;
  • Mutual, value creation partnerships;
  • Using owned assets to sell media;
  • Importance of thought leadership and social media;
  • Harnessing the full strengths and experiences from your team; and
  • There are also some beautiful leadership lessons to take on board.

Jac’s energy and enthusiasm for marketing and leadership is infectious, if you’re grappling with how to do more with less and punch above your weight as a team, and you want some leadership tips to keep charging ahead – then please tune in and enjoy the show.


Contact Jac Phillips

  • Find Jac on LinkedIn and Instagram. Make sure to mention you heard her on the podcast. 

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.