Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


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23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir

Inspirations Paint CMO shares how empathy with franchisees and customers has helped him play the long game.

Joel was ranked the #9 CMO in the CMO50 in 2020, and apart from his role at Inspirations Paint, Joel is also Chair of the University of Newcastle’s External Advisory Board for the Marketing.

In this episode, we discover:

  • Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise;
  • How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy;
  • How Joel has built an E-commerce offering in the home improvement space which is currently unrivalled;
  • How Joel has structured his team; and 
  • How Joel has continued to lead the charge and drive growth from 90 million to almost $500 million during his tenure.

Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia.

As always if you hear something you love, but you’re out running, at the gym or doing the dishes – then don’t worry, we’ve got you covered. When you get a moment, just head to our website growthgenerators.io, look out for this episode, and download some detailed notes with all the strategies and insights from today’s show.

If you would prefer to watch these episodes, make sure to check out our new YouTube channel!

Thank you and enjoy the show.


Contact Joel Goodsir

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!


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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.