Discover the strategic marketing frameworks every marketer needs.
Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies, has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system.
This book is a must-have for any marketeer – whether you’re a CMO, marketing manager, or aspiring marketer. This is the handbook you need on your desk to help you tackle any marketing challenge you face. It contains dozens of hand-drawn illustrations of classic and contemporary of classic marketing frameworks and strategies such as:
- Market research’s role through the planning cycle;
- Using insights to increase sales and reduce costs;
- Brands punching above their weight (share of consideration vs. share of market);
- Business KPI pyramid (a personal favourite);
- Estimating returns from marketing;
- Ansoff’s growth strategy matrix;
- Central vs. local marketing responsibilities;
- The brand PINATA;
- BCG brand portfolio matrix;
- Burst vs. drip media spend analysis;
- Generating great innovation ideas;
- Traditional vs. Agile development; and
- Media priority matrix.
Enjoy the show.
- Byron Sharp – How Brands Grow: What Marketers Don’t Know.
- Dan White – The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies.
- Karen Nelson-Field – The Attention Economy and How Media Works: Simple Truths for Marketers.
Contact Dan White
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.
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