Discover the strategic marketing frameworks every marketer needs.

Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies, has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system.

This book is a must-have for any marketeer – whether you’re a CMO, marketing manager, or aspiring marketer. This is the handbook you need on your desk to help you tackle any marketing challenge you face. It contains dozens of hand-drawn illustrations of classic and contemporary of classic marketing frameworks and strategies such as:

• Market research’s role through the planning cycle;
• Using insights to increase sales and reduce costs;
• Brands punching above their weight (share of consideration vs. share of market);
• Business KPI pyramid (a personal favourite);
• Estimating returns from marketing;
• Ansoff’s growth strategy matrix;
• Central vs. local marketing responsibilities;
• The brand PINATA;
• BCG brand portfolio matrix;
• Burst vs. drip media spend analysis;
• Generating great innovation ideas;
• Traditional vs. Agile development; and
• Media priority matrix.

Enjoy the show.

References

• BrandZ.
• Byron Sharp – How Brands Grow: What Marketers Don’t Know.
• Dan White – The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies.
• Karen Nelson-Field – The Attention Economy and How Media Works: Simple Truths for Marketers.

Contact Dan White

• Find Dan on LinkedIn and mention you heard him on the podcast. Find out more about Smart Marketing.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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