Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


20. How to increase your influence to increase your impact with Josh Steimle

Author and entrepreneur Josh Steimle shares the 7 systems of influence.

Josh has written over 300 articles for the likes of Forbes and Entrepreneur magazine, he’s been a TedX speaker, and he’s the author of the book Chief Marketing Officers at Work, where Josh interviewed 30 leading CMOs from companies like PayPal, Target, Zendesk, GE and Nestle.

Josh is also the founder of MWI – a marketing agency he founded back in 1999, as well as a research assistant at Harvard Business School and the founder and CEO of 7 Systems.  

In today’s episode, we discover:

  • Josh’s book – Chief Marketing Officers at Work;
  • The changing remit of CMOs and the makeup of a modern, influential, marketing leader;
  • How CMOs can build influence and leverage it to make good things happen; and 
  • Josh’s 7 Systems of Influence and how you can apply them to increase your ability to influence others at work.

Enjoy the episode!


Contact Josh Steimle

  • Find Josh on LinkedIn and mention you heard him on the podcast, or visit his website.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.