Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


18. The 5 must-have team competencies for standout marketing with Stacey Danheiser

Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing.

Stacey’s most recent book, “Stand Out Marketing: How to differentiate your organisation in a sea of sameness”, co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode. 

The book (and the interview) covers the following topics:

  • The problem of the “sea of sameness” across a number of industries where companies are not differentiated or distinctive of one another, and don’t have a clear value proposition.  
  • The research that revealed the magnitude of this problem, why it was happening and what companies can do about it.
  • The “VALUE” model – five competencies that CMOs and marketing teams can build to help their organisations stand out.

This book takes a unique and valuable approach to solving the problem by focusing on upskilling the marketing team in these key competencies, rather than suggesting a typical brand strategy or tactical approach. It’s a must read for any marketing leader serious about helping their team and their company standout.

To find out the five competencies of “VALUE” and much more, make sure to tune into this episode!


Contact Stacey Danheiser

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.