Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


17. What the top 5% of CMOs do differently

This is Part 2 of our interview with Nadia Cameron, make sure to listen to Part 1 here.

Nadia Cameron reveals the changing CMO remit and what separates the best from the rest.

In today’s episode, we are going to discover:

  • What Nadia has learned through the State of the CMO annual research, by judging hundreds of entries in CMO50 (identifying the top 50 marketing leaders in Australia), by conducting countless interviews with CMOs and writing over 190 pages of content on cmo.com.au;
  • How the remit of the modern day CMO has changed in the past few years; and
  • What the top 5% of CMOs do differently, which functions they have reporting into them, and how they’re building the competencies of the team to be future-fit.

Nadia has such a unique vantage point and so many insights to share. If you’re a CMO (or an aspiring CMO) and you want to know how to become one of the elite, then you’re definitely going to want to check out this episode. 


Contact Nadia Cameron

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!


About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.