Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia

Founder and editor of CMO Australia reveals the strategy behind its success.

CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nadia has created and connected a thriving community of CMOs in Australia and helped raise the profile of the industry and the peers within it. 

There was so much covered in this episode that we have split it into two parts. In part 1 we discuss: 

  • Nadia’s story and how she’s built CMO into the powerhouse title that it is today;
  • Where the idea of CMO originated from;
  • How from a seed of an idea Nadia created a content strategy and executed it to a tee; and
  • How CMOs can think more like publishers.

Make sure to tune into part 2 next week to learn how the remit of the modern-day CMO has changed in the past few years, what the top 5% of CMOs do differently and more. You’re not going to want to miss either episode, so if you haven’t already make sure you hit subscribe and enjoy the show.

Contact Nadia Cameron

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on Linkedin.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.