Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode.

Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. 

In this episode we discuss:

  • What to do when you have to restructure two marketing teams into one due to a merger;
  • The importance of being human and bringing staff on the journey;
  • The importance of building the brand and achieving brand consistency;
  • How to include the customer in your marketing and becoming more customer-centric;
  • The importance of setting the right goals and measuring the right things to help the team become more commercially focused; 
  • Changing the conversation in the business about the impact that marketing has on organisational results;
  • How to increase the capability of a team around B2B marketing;
  • How to reorganise a team from a really flat structure to a new structure built around capability and workflow; and
  • Leadership strategies to empower your team, clear roadblocks, free up time and create a climate where staff are encouraged to move fast and innovate.

TechnologyOne is one of Australia’s first tech start-ups. It is a Global Saas ERP company that’s listed in the top ASX 150 companies in Australia with a market cap of nearly $3 billion.

Darren is a really energetic and passionate guest with great marketing and technology insight so it is definitely worth listening to this episode.


Contact Darren Needham-Walker

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.