Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

Share:

Share on facebook
Share on twitter
Share on linkedin

06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee

Rob Goffee, renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies.

Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world’s leading companies such as Unilever, Nestle and LVMH.

In today’s episode, we discuss:

  • Three fundamental topics for marketing leaders
    • How to become a more effective and authentic leader;
    • How to create a dream work environment to attract and retain a dream team; and
    • How to lead clever people.
  • Key topics from three of Rob Goffee and Gareth Jones’ co-authored books, including:
    • Why authenticity is a must for leaders and organisations;
    • How being vulnerable and taking risks pays off;
    • How to better understand what motivates and frustrates your team;
    • How to be radically honest with staff; and
    • What you need to pay attention to as a leader.

To find out more about these topics and more, make sure to listen to this episode.

References

Contact Rob Goffee

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe, share and leave us a review!

Share:

Share on facebook
Share on twitter
Share on linkedin

About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.