Lean Mean Marketing Teams with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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03. Unlock team performance through Agile Marketing with author, Jim Ewel

Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode.

Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of adopting Agile in marketing.

In this episode, we cover:

  • The full gambit of Agile Marketing – what it is, what it isn’t, why it matters, and how you can get started;
  • You’ll also learn what you can do as a marketing leader to clear the path and enable the transition to Agile Marketing;
  • We also dig into Jim’s new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, which is a great handbook to get you started;
  • This episode is jam-packed with insights into how Agile Marketing can increase the performance of your team by breaking down silos and increasing staff empowerment; and
  • You’ll also discover how it helps create a test and learn culture in the team, sharpens the team’s focus on improving the customer experience, and enables them to drive bigger business results.

If you have any interest in transforming the way that your team works, in order to do their best work then this is a must listen episode.

References

Contact Jim Ewel

  • Visit Agile Marketing to find out more about Jim, his consulting, training and to grab a copy of his new book.

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About the Show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.